Our first paid DLC started as a test, because we were kind of terrified. We built Evil Empire off the back of that. Steve Filby: I remember when we were talking back in the day about doing DLC and the update process, and it was always something that I wanted to do as a strategy to keep the game going while making sure that Motion Twin could obviously pay for the next game and didn’t have to rush it out. SPIN: With so many games either never getting DLC or just getting one expansion and stopping, what do you think it is about Dead Cells that lends itself to so many updates both big and small? With the January 6 release date for Dead Cells’ latest DLC, “The Queen and the Sea,” dropping this morning, SPIN spoke with Evil Empire CEO Steve Filby about the game’s ongoing support and what fans can expect in the future. The 20-year-old studio actually became so serious about Dead Cells’ downloadable content that they formed a separate studio, Evil Empire, to handle the game’s updates while Motion Twin focuses on its next game (which they’re hoping to announce sometime next year). At a time when “games-as-a-service” is practically an expletive, French developer Motion Twin figured out the magic formula for successful DLC releases, adding regular content drops both big and small, paid and unpaid, to satisfy existing players and bring in new ones ever since the game’s release. When Dead Cells released into early access back in 2017, the action-heavy roguelike immediately began garnering praise for its depth of combat and gameplay.īut what even the most glowing reviews couldn’t have predicted was that as the game enters its fifth year in the public eye, its player base is not only remaining rock solid, but occasionally expanding alongside the game itself.
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